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This site has the following in the homepage, "With our Boxes Reused Program we will recycle your old boxes." We noticed that the web site also stated " This helps the environment and reduces your moving costs." It also stated " We are a small Tokyo based service oriented moving company that works hard to provide our clients with affordable hassle free moving. We are ready to meet your moving needs. Please contact us through email or by phone. We know that moving from one place to another is not easy. Thats why we try our best to assist our customers in every part of the process." The header had tokyo as the highest ranking keyword. It was followed by japan, movers, and move which isn't as ranked as highly as tokyo. The next words the site uses is english. furniture was also included and might not be understood by search crawlers.